The success of every
business depends on its good reputation. If your business belongs to a website
(nowadays no business can be run without a website), it needs plenty of hits
from visitors every day. Online reputation status influence visitors to visit your site, can make or break a
company’s chances for further success and bring changes in your profit
dramatically. So, online reputation management is extremely important and vital
for survival and flourishing of your business.
Online reputation
management is involved with building, protecting, repairing of your reputation.
Implementing an effective online reputation management campaign requires a
solid foundation of research and planning. The work should be done executed by
good monitoring and evaluating all the steps. All these works comprise of
analyzing key words, selecting strategy, planning tactics and putting the plan into action.
Here are a few ways
of better online reputation management that can boost your online goodwill in a higher rank.
1) Follow audience’s expectations and
connect with them: It is your
first and foremost duty to make sure
that people can find easily what they
are looking for. Tell your story, let your personality shine, and give your
site visitors easy access to resources and the information they’re seeking.
When your audience can see your company personality and feel like you are more
than just a cold website among millions, they’ll build confidence in you and
help you build a positive online reputation.
2) Design for
authoritative site: Make your design clean , well organized and clear
navigation. Make your contact information prominently, highlight your awards,
and given them a reason to trust you through the sentiments expressed in your
headlines and website contents.
3) Continue testing: Creating a website
is completing the first version. Now start the work of testing. Test your site
by changing elements and creating a site that fully engages your audience .Test
different elements, buttons, pictures, navigation, and more. Continually
try to detect which elements encourage
your site visitors and which are
impeding them. This effort will help them to
build trust in your site and they’ll come away with a positive view of
your site and your brand.
4) Participation in social media : Millions of people are spending more and more
time on social media sites, like LinkedIn , Facebook , Twitter, etc. You have
to make presence on all of these sites
and keep these pages and profiles current and engaging. You should be proactive
in recruiting people to follow you on Twitter, like you, on Facebook and keep
track of your other social media profiles. Be sure and post photos, text
entries and even video footage if possible on a regular basis. Use contests,
surveys and open-ended questions to boost engagement and seek feedback.
5) More actions: To improve
your online reputation there are more
important activities. These are blogging, new article creation, press releases,
and link building. The new content, along with already existing positive
commentary on the web, which are search engine optimized and marketed, moves up
the rankings of the search engines and push negative content down in the
rankings.
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